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[Publishing] Paul Jenkins: "Trans Media is the buzzword du jour of the entertainment industry but..."

12 Dec 2010 in international | questo post è lungo 111 parole

_ «"Trans Media" is the buzzword du jour of the entertainment industry but I'm not fond of it. That's because in order to have a product that truly crosses between print publishing, video games, film/animation and new media (such as iPhone), you must be able to understand how to create in each arena. I have the weird distinction, I think, of actually being able to create in all of these places because I'm currently working on projects in each of them. I think being able to guide a franchise through different media is the true definition of the term.» _

www.mariannedepierres.com

Don't miss it. Marianne interviews Paul Jenkins.

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