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[Publishing] Predictions for 2011 from Smashwords Founder

28 Dec 2010 in international | questo post è lungo 63 parole

_ «7. The customer is king- Readers will decide which books become hits, not publishers. Marketing dollars will become less effective. Reader word-of-mouth, catalyzed by social media, will reign supreme as the single most important driver of book sales. Publishers begin to learn their "customer" is the reader, not their distributor or retailer.» _

www.mediabistro.com

Mark Coker and his predictions.

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