[Publishing] Predictions for 2011 from Smashwords Founder

28 Dec 2010 in international | questo post è lungo 63 parole

_ «7. The customer is king- Readers will decide which books become hits, not publishers. Marketing dollars will become less effective. Reader word-of-mouth, catalyzed by social media, will reign supreme as the single most important driver of book sales. Publishers begin to learn their "customer" is the reader, not their distributor or retailer.» _


Mark Coker and his predictions.


comments powered by Disqus