«Stephen Brown, Professor of Marketing Research in the Ulster Business School, and a specialist in the marketing strategies of brand-name authors like J.K. Rowling, James Patterson and Dan Brown, says that novelists need to wake up and smell the customer.
"Ever-tougher competition for eyeballs, coupled with drastic structural changes in the publishing industry - such as the rise of ebooks and the decline of traditional bookshops - means that today's authors must adopt an entrepreneurial attitude. They need to take a leaf from the book that's being written in the music business, where bands are building brands without the aid of record labels and similar intermediaries."»
Full review: harrypotter.firstblogfirst.com
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