Joel Friedlander: "Publishing will need to turn into an innovation-driven business to survive"

29 Aug 2011 in international, interviews | questo post è lungo 413 parole

Change in Publishing: (not really) answers to (not really) questions.
Writers, insiders and publishers discuss freely about 5 popular tags.
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Joel Friedlander
Joel Friedlander is a book designer, blogger and the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish.
Joel is the proprietor of Marin Bookworks in San Rafael, California, a publishing services company where he’s helped launch many self-publishers since 1994.
He blogs at www.theBookDesigner.com_
Twitter: @JFbookman _

It remains to be seen whether the e-book will become the product the publishing industry needs in order to maintain a business model that's very old and crumbling. But e-publishing is inherently disruptive and, with the happy collusion of readers, who love the low price and convenience of the download, authors who take control of their own e-publishing will rock the world.

The time when text will free itself from the confines of books, book length, book genres and all the other requirements of publishing that have been dictated more by manufacturing necessities or distribution needs, and less by the imperatives of form or the desires of readers. It's also when readers and authors, bypassing intermediaries, will decide between them what texts, in which formats, and at what length, are the ones that will succeed.

The bottom half of the fracturing of the world into international conglomerates, on the one hand, and the rest of humanity, on the other. Made up of everything not controlled by the publishing conglomerates, the indie world is more or less independent, and is still where the radical experimentation is taking place, where the future is being made.

Pushing lower for the mass market, but higher for the souvenir book, the memento book, the hand-crafted edition of a popular book meant for pride of ownership, not just mass distribution. The price pressure from e-books may doom the mass market paperback, but at the same time hardcover book prices may continue to rise.

Rather than isolated events, innovation is becoming a norm of everyday life and, in many cases, a necessity for survival in the age of the competition from millions of jostling content creators. A generation raised with the exhortation to "think outside the box" often does, with amazing results. And the book publishing industry, long an enemy of innovation in anything other than cost-savings, will need to turn into an innovation-driven business to survive.

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