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How to use the $0.99 price point to your advantage

01 Sep 2011 in international, interviews | questo post è lungo 251 parole

_ TerribleMinds, "Making Sense Of Ninety-Nine Cents"_

Some writers can’t hack talking about price point. They void their bowels and a throbbing vein atop their forehead ruptures and spurts a jet-line of blood before they fall down to the ground, writhing as if covered with biting lizards. I get it, I do. Writers want to write; writers don’t want to think about price point.

That said, self-publishers are tasked with different work than writers, for they are — well, c’mon, do I need to say it? Shit, it’s right there in the name. Self-publishers. Thus we need to discuss it.

You may be saying, Ah, here then is another screed against the implementation of the $0.99 price point for novels, and you’re either ready to high-five me or break a vodka bottle over my head.
This will not be that post.
It can’t be
Read the full post

Money quote

"The ninety-nine cent price point should be a scalpel, not a hammer — it is an instrument of precision. One move is to use that price point as a temporary sales driver — maybe you intro your e-book at that price or do an occasional markdown in order to move some units and get some converts. Converts who might leave you reviews or at least recommend the book to others. Converts who might leave you gift baskets of fruit-flavored sexual lubricants and vibrating heretical idols upon your doorstep."

Forking paths

 The Self Publishing Money Trap Vs. For readers, is $1.99 too much for 30-45 minutes of entertainment? 

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