So why not cut out the middleman and go direct to readers?

03 Sep 2011 in international, interviews | questo post è lungo 242 parole

_ Cory Doctorow, "Why Should Anyone Care?"_

"I get a lot of e-mail from writers starting out who want to know whether it’s worth trying to get published by major houses. The odds are poor – only a small fraction of books find a home in mainstream publishing – and the process can be slow and frustrating. We’ve all heard horror stories, both legit (‘‘Why is there a white girl on the cover of my book about a black girl?’’) and suspect (‘‘My editor was a philistine who simply didn’t understand the nuances of my work’’). And we’ve all heard about writers who’ve met with modest – or stellar – success with self-publishing. So why not cut out the middleman and go direct to readers?"
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Money quote

"There’s not a thing wrong with that plan, provided that it is a plan. Mainstream publishers have spent hundreds of millions of dollars over decades learning and re-learning how to get people to care about the existence of books. They often do so very well, and sometimes they screw it up, but at least they’re methodically attempting to understand and improve the process by which large masses of people decide to read a book (even better, decide to buy and read a book)."

Forking paths

Great authors don't care about marketing, you say Vs. A world where "Author" is no longer a valid job title unless it's combined with "Entrepreneur."

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