Thomas Baekdal, " The Myth of the 99 Cent Book"
"Three has been quite lot of buzz around the rumor that Amazon is going to create a renting model around ebooks. I have two problems with that. First of all, I believe the digital renting business is fundamentally flawed.
It makes sense in a world in which renting can reduce the cost of inventory. But in a digital world there is no inventory. Renting is a business model for physical products.
My biggest concern, however, is one of price." Read the full post
"The value drops. Nobody wins. The authors are not making enough money to produce real value and the readers time are wasted with each book."