Jenn Webb, "Amazon vs barrier to entry"
"Amazon's new Kindle Fire has the potential to disrupt the tablet space, but what Amazon did this week may actually be a much bigger deal with much broader implications: it lowered the ereader barrier to entry. And it lowered it on a mass-market level — at $79, the low-end Kindle arguably becomes an impulse buy." Read the full post
"But Amazon's long game isn't to sell hardware, it's to wrangle customers. Jeff Bezos said as much during the launch announcement: 'We don't think of the Kindle Fire as a tablet. We think of it as a service.'"