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Publishing industry need to start thinking of the consumer first

07 Oct 2011 in international | questo post è lungo 313 parole

Jenn Webb interwiews Timo Boezeman

"The challenges publishers face today trying to transform a centuries-old industry into (arguably) an almost completely new business traverse every sector of the industry. Beyond all the challenges with technology and changing business landscapes, however, lies the root problem with the transition to digital: publishers' mindset, says Timo Boezeman (@boezeman), digital publisher and non-fiction editor for A.W. Bruna Publishers and aspeaker at TOC Frankfurt. In the following interview, Boezeman addresses issues of territorial rights, technological opportunities and DRM, but says publishers must first accept that 'change is a must.'

What is the largest hurdle publishers must overcome in the transition to digital?

Timo Boezeman: The largest hurdle in the transition is the mindset. Publishing is one of the oldest industries around and now has to deal with a transition from analog to digital at a speed that is at least twice as fast as the music industry faced. What I see around me in the Netherlands — and I don't know if this is or was the same in the US — is that the publishers don't want to learn from the mistakes made by the music industry, and they make every mistake all over again: DRM, high pricing, not enough titles available, technical difficulties due to the different readers and types of ebooks, etc. If they would just see that the world is changing rapidly, that digital will be bigger than analog soon, and that change is a must, it would help us all — including consumers." Read the full interview

Money quote:

"One other thing that has to change in the mindset of the publishing industry is to start thinking of the consumer first — not of the bookstore or retailer you want to sell your books to, but the end user of your product."

Forking paths:

****Amazon’s grip tightens on the entire book-publishing chain  vs. The Future of Reading

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