"Fact is, most people buy a book for one reason: they want a good read. Assuming the book delivers, they don’t care who published it; many don’t even notice. With publishing cachet exerting less influence on purchasing decisions, price has become more of a factor. In a depressed economy, it’s only natural to look for a deal—and indie authors offer one. With greater flexibility and lower overhead, self-publishers can afford to sell their e-books for a fraction of the price charged by large".