"Stories, more even than stars or spectacle, are still the currency of life, or commercial entertainment, and look likely to last longer than the euro. There’s no escaping stories, or the pressures to tell them.
And so the pathetic story-pitcher turns to pop science—to Jonathan Gottschall’s new book, “The Storytelling Animal,” for instance— for some scientific, or at least speculative, ideas about what makes stories work and why we like them.
Gottschall’s encouraging thesis is that human beings are natural storytellers—that they can’t help telling stories, and that they turn things that aren’t really stories into stories because they like narratives so much. Everything—faith, science, love—needs a story for people to find it plausible. No story, no sale."