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The End of The World as We Know It

10 Jun 2012 in international | questo post è lungo 220 parole

"So here’s the bad news, folks.

1. Independent booksellers are growing in number and growing in sales. Why is that bad news for traditional publishers? Because they geared their sales force to market to only four or five customers—the chain bookstores. And oddly, that includes their “antagonist” Amazon. Now their sales force is only equipped to sell to two or three customers, and has no revenue to grow sales to independent booksellers.

2. The number of print books published has gone up. But only because of self/indie published titles. If you remove those of us who are publishing our own work, the number of print books being published has remained flat. Then if you add in e-books, which everyone knows has a preponderance of indie writers, the books being sold in the US includes a much bigger number of books being published outside of traditional publishing, books they  have no control over and books they derive no revenue from.

3. Genre books are doing better than ever. Oh, heavens. America is reading junk. More specifically, America is reading junk that traditional publishers, book reviewers, and the publishing establishment don’t approve of. The world really is going to come to an end."

Read the full article: The Business Rusch: The End of The World as We Know It « Kristine Kathryn Rusch.

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